Ad posting software for very busy people.

We lead the apartment industry by making software that effortlessly, accurately, and creatively builds the best performing classified ads, using the content that already exists on your property websites. Every ad is optimized to emphasize the best attributes of your properties while always adhering to templates defined by your marketing team.

Rooof is constantly looking to hit it out of the park and it shows.
— Greg Guttman, Director of Marketing, Mac Properties


Ads automatically written.

Photos automatically uploaded.

Ads automatically renewed.

Full reporting.

Email reminders.

Fully customized for each customer.


Rooof’s patented browser extension technology mimics human behavior inside of Google Chrome to interact with the web just like a real person would!

After your ads are published, our software periodically wakes-up to automatically renew your ads so that you don't have to.

Our computer algorithms write unique ads for every posting that are always complete and error-free, while our reporting system tells you exactly when ads are drafted, edited, posted, and renewed (with full audit trail).

Our Mission

Rooof empowers you to create the best possible online classified ads with the least amount of work. While you will always be the best person to add that little je-ne-sais-quoi to your ads, Rooof is on a mission to do all the heavy-lifting for you.  When ad-posting becomes fast and easy while getting exceptional customer responses, then Rooof has done it's job!

Happy Customers